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Relation Insurance Announces Acquisition of Independent Brokerage S.T. Good Insurance, Inc.

Relation Insurance Announces Acquisition of Independent Brokerage S.T. Good Insurance, Inc.

WALNUT CREEK, Calif.– Relation Insurance Services (“Relation”), a privately owned insurance brokerage that offers property and casualty, risk management, employee benefits, and TPA-consulting services through its family of brands across the United States, announced today it has acquired S.T. Good Insurance, Inc. (“S.T. Good”), a leading insurance brokerage in Delaware and the Tri-State area. This acquisition further expands Relation’s national footprint and is Relation’s first acquisition in the region. Terms of the transaction were not disclosed.

Led by Jeffrey Good, S.T. Good is headquartered in Newark, Delaware and has been providing commercial insurance services to middle market clients for more than 40 years. S.T. Good employees will continue operating out of the firm’s existing location in Newark. The acquisition marks Relation’s fifth this year as the company continues to deepen its specialty service offerings, broaden its national footprint, and continue its steady growth trajectory.

“Under Jeff’s leadership, the team at S.T. Good has earned an impressive reputation in Delaware and the surrounding region as a client-centric, trusted insurance agency that puts the needs of the families and businesses it serves first,” said Joe Tatum, CEO of Relation. “We are thrilled to have Jeff and his team join the Relation family as they will bolster our team with their specialized industry knowledge and strong networks. We couldn’t ask for a better partner to help expand our reach into a new geographic region as we continue to grow in 2019 and beyond.”

“Becoming a Relation company marks another important step forward in our commitment to continually finding ways to deliver for our clients,” said Jeffrey Good, President of S.T. Good. “Combining our strong local relationships with Relation’s national resources and specialty services will significantly strengthen our offerings and expand our capabilities.”

Relation was formed in 2007 and is one of the nation’s leading independent insurance agencies. For more information on partnering with Relation, visit

About Relation Insurance Services

Relation Insurance Services is an insurance brokerage that offers superior risk-management and benefits-consulting services through its family of brands across the United States. It is ranked by Insurance Journal within the top 40 largest agencies in the country by revenue and has over 500 employees in more than 30 locations nationwide. Relation is a privately held corporation owned by Aquiline Capital Partners, a private equity firm based in New York and London investing in businesses globally across financial services and technology. Visit: for more information.

About S.T. Good Insurance, Inc.

S.T. Good Insurance, Inc. is a full-service, privately-held insurance brokerage firm headquartered in Newark, Delaware that provides P&C and employee benefits to commercial and personal clients in Delaware and surrounding markets. Visit: for more information.


Tim Hall, EVP & Head of M&A
Relation Insurance Services
[email protected]