Life is for the Living | Life Happens®
Written by Michael Weintraub
I was the Chair of the Life Happens® board back when the nonprofit was called the LIFE Foundation. (My wife loved to introduce me to others as the Chair of LIFE!) Last year, the board asked me to return as a member of its executive committee and take the position as Treasurer for its general board. I accepted the roles, as I can say I genuinely love and appreciate this organization for what they do. While many insurance companies and salespeople often make the simple complex by using complicated jargon and confusing spreadsheets, Life Happens® is all about presenting life insurance in a framework everyone can understand. They help consumers (and advisors) understand that people buy life insurance because of their love for someone else.
Check out one of their videos below on the long-lasting effects of life insurance. It’s short, only 90 seconds, but it’s truly powerful. The premiums for life insurance are at historical lows, so if this video helps motivate others to review their life-insurance policies, we want to help by sharing it.
About Life Happens
Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance. They were formed in 1994 by seven leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics.
Life Happens consistently creates impactful and award-winning content that consumers see and the industry uses. They’ve garnered awards and nominations from the Webby Awards, Best in Biz Awards, Web Awards, The Telly Awards, and others.