Longtime advisor becomes key architect of next chapter in Relation’s growth story

Chicago, IL, May 7, 2025 – Relation Insurance Services is proud to announce the appointment of Maria Grimm as its new Chief Marketing Officer (CMO), effective Monday, April 28. This strategic move brings a seasoned partner and proven growth strategist into the fold to lead Relation’s enterprise marketing engine and help shape the future of the business.

In her new role, Maria will lead the charge on brand strategy, digital transformation, content development, integrated communications, sales enablement, and brand integration across newly acquired firms. Her appointment signals a pivotal step forward in Relation’s vision to build a unified, performance-driven marketing function that supports both rapid expansion and long-term client success.

Maria isn’t new to Relation—she’s been part of the story all along. For the past five years, she’s served as a trusted advisor to Relation’s leadership, playing a behind-the-scenes role in refining the brand, shaping go-to-market strategies, and strengthening the company’s voice in the market. Now, she officially joins the executive team to scale that impact from the inside.

“Maria knows us—because she’s been walking this path with us for years,” said Kevin Rabinowitz, Chief Operating Officer of Relation. “She’s helped us grow, evolve, and find our voice. She understands the power of brand in driving business outcomes, and she brings a rare combination of strategic thinking, entrepreneurial grit, and a deep belief in the value of relationships. She’s exactly the right leader for where we’re headed next.”

With over two decades of marketing leadership experience, Maria has guided startups, non-profits, insurtech innovators, and large-scale enterprises through transformational growth. As founder and fractional CMO of Grimm Media, she specialized in helping businesses build high-performing marketing teams, align with revenue goals, and tell stories that move people—and markets.

“For me, this is more than a new chapter—it’s a full-circle moment,” said Grimm. “I’ve had the privilege of helping build Relation’s brand from the outside in. Now, I’m stepping into the arena to help lead from the inside out. I believe in this company’s mission, and I know what it’s capable of. Together, we’re going to show the world what a modern insurance brokerage—powered by relationships—can really do.”

About Relation Insurance Services, Inc.

Relation Insurance Services is an insurance brokerage that offers superior risk management and benefits consulting services across the United States. It is ranked by Insurance Journal within the top 25 largest agencies in the country by revenue and has approximately 1,350 employees across more than 100+ locations nationwide. Relation is a privately held corporation backed by Aquiline Capital Partners, a private equity firm based in New York and London investing in businesses globally across financial services and technology. For more information, visit www.relationinsurance.com