WHO WE ARE
Relation Insurance is a leading, innovative company with a strong commitment to excellence and a passion for delivering cutting-edge solutions to our clients. As a key player in the insurance market, we pride ourselves on our dynamic culture, collaborative environment, and continuous drive for success. With a rich history and a bright future ahead, we are looking for exceptional individuals to join our team and contribute to our ongoing growth and success.
WHAT WE'RE LOOKING FOR
We are seeking individuals with a strong drive for success, a passion for continuous learning and growth, and the ability to consistently deliver exceptional results to fill the role of Director, Marketing. The Director, Marketing is responsible for developing and executing strategic marketing initiatives that align with the company’s business goals and enhance our brand presence in the insurance market. This individual will lead a team of marketing professionals to create, implement, and optimize integrated marketing campaigns, digital strategies, and branding efforts that resonate with our target audiences and drive lead generation.
WHAT YOU'LL BE DOING
- Develops and executes a comprehensive marketing strategy that aligns with the company's growth objectives, positioning Relation as a trusted and innovative insurance brokerage firm.
- Leads, mentors, and inspires a team of marketing professionals, fostering a collaborative and creative environment that drives excellence in execution and delivers measurable results.
- Oversees the development and maintenance of our brand identity, ensuring consistent messaging, tone, and visual elements across all marketing channels.
- Creates and manages integrated marketing campaigns across various channels, including digital, social media, email, events, and more. Monitors campaign performance and iterates strategies for optimal results.
- Drives Relation’s digital marketing efforts, including SEO, SEM, content marketing, and social media, to increase online visibility, engagement, and lead generation.
- Develops and oversees the creation of compelling and informative content that educates Relation’s audience about insurance products, industry trends, and risk management.
- Stays abreast of industry trends, competitive landscape, and customer insights to inform marketing strategies and identify new opportunities.
- Establishes and nurtures relationships with industry partners, associations, and other relevant stakeholders to enhance our market presence and drive collaborative marketing efforts.
- Utilizes data and analytics to measure the effectiveness of marketing campaigns, tracks key performance indicators, and provides regular reports to leadership.
- Manages the marketing budget, allocating resources efficiently to achieve maximum impact and ROI.
- Other duties as assigned.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Minimum of 7 years of experience in marketing roles, with a proven track record of successfully leading and implementing marketing strategies
- Proficiency in digital marketing tools, platforms, and analytics.
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Exceptional communication skills, both written and verbal.
- Strategic thinker with the ability to translate business goals into effective marketing initiatives.
- Creative mindset with a keen eye for design and branding.
- Strong analytical and problem-solving abilities.
- Demonstrated experience in budget management and resource allocation.
- Previous marketing experience within the insurance or financial services industries.
- Strong understanding of insurance products, services, and industry trends.
WHY CHOOSE RELATION?
- Competitive pay.
- A safe and healthy work environment provided by our robust benefit program including family health and wellness programs, 401K, employee assistance programs, paid time off, paid holidays and more.
- Career advancement and development opportunities.
- Paid training and continuing education to obtain/maintain your insurance license.
Note: The above is not all encompassing of the full position description.
Relation Insurance Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Relation, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is presented within this posting.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.